Our speakers are sharing great content with us leading up to the conference. Today’s post is from Kimberly Raycroft and Kelly Rusk. who will be presenting a session called Wine, Food and Friends: Engaging social media influencers to attract new audiences to the Orchestra. SoCap is coming up fast – get your tickets soon!
What if we told you that you could enjoy amazing food and wine, a fun social atmosphere and world class live music in the heart of downtown Ottawa? All on the same night? And all in the same place?
You probably wouldn’t believe it… Or better yet — you’d want to try it out for yourself!
That’s exactly what the National Arts Centre and marketing communications agency Banfield were counting on with the launch of Casual Fridays with the NAC Orchestra.
To deliver on the promise of such a unique experience, they launched the new three-concert series with an innovative marketing campaign focused on social media, PR and a modest advertising campaign.
Building awareness for a cultural experience unlike any other
At the core of the campaign was an influencer outreach program that focused on reaching the right people, and launched with innovative invitation involving an out-of-home team — Banfield staff members, a violinist and a server — going on the road to personally invite targeted social media influencers to a special preview event.
From there, the campaign and the series became a resounding success with sell-out audiences and attracting over 60% brand new audiences and generating unprecedented social media engagement for the Orchestra.
Get an exclusive insider’s perspective on the campaign
Join 2014 Social Capital conference presenters, Kimberly Raycroft, Senior Marketing Officer at the National Arts Centre, and Kelly Rusk, Social and Content Director at Banfield, as they share exclusive insights into the Casual Fridays campaign.
Can’t-miss discussion topics will include the importance of approaching social media from a holistic marketing communications perspective and keys to developing mutually rewarding partnerships between organizations and social media influencers.
To learn more Kimberly and Kelly’s presentation, check out the conference agenda.
